Based support team can help you choose the right version of the software you need with a low price and high satisfaction.Last week, Amazon’s Prime Video app on iOS began offering users the ability to purchase and rent video content via Amazon’s payment system, bypassing the iTunes in-app purchase payments process on iOS. My Choice Software is a trusted seller of a full line of name brand software including certified Microsoft software: MS Office, MS Project, MS Windows, Windows Server, and many more.Our U.S. Microsoft Volume Licensing at Great Prices with Professional Support.
Amazon Video Subscription Computer Download Amazon PrimeDownload Amazon Prime Video Mobile apps below. For ease of access, Amazon Prime Video is available on all devices. 2.99/month.Amazon Prime Video app for PC, MAC, Android, and iOS. Play on supported Windows PC, Mac, Fire TV, Fire Tablets, Chromebooks, and web apps from iPhone, iPad, and select Android phones. Play on 1 device at a time. Quick terminology check: Amazon Prime is the subscription service, so there is no purchase.Subscribe now to become a Founder and lock in the introductory price of 14.99/month, prices increase on 9/30.![]() Apple’s relationship with developers is that of an agent, and developers certainly have more options than just iOS in terms of distribution platforms for their apps. But in the case of smartphone apps, Apple doesn’t actually transact with end users — it merely operates a marketplace that connects app developers (sellers) with the people that own Apple hardware (buyers). Monopolistic power is fundamentally related to the ability to be a price setter: to dictate prices because, through lack of competition, consumers have no choice but to purchase from a single firm. But I think the deal struck between Amazon and Apple reveals something very significant that will eventually impact the degree to which the iOS platform remains rigidly controlled by Apple: that pricing power has shifted from Apple to developers, and Apple no longer gets to set commercial terms.I’ve long maintained that Apple can’t be classified as a monopoly because of the 30% platform fee or because it doesn’t allow third-party app stores within the iOS ecosystem. In fact, Apple seems to host a non-trivial amount of antipathy for the freemium model, as is evidenced with its Arcade product.Coming back to Amazon: it is clear with this deal that turning a blind eye to the web payments workaround on iOS is ultimately leading to adoption of third-party payments. This is the whole reason the freemium model rose to prominence on mobile in the first place: developers, not Apple, began reducing app prices until most settled at $0 simply because the competition for attention in the ever-crowding App Store was so ferocious. If anything, Apple in this case might be considered a monopsony, or a firm that enjoys exclusive buyer status: a monopsony is the only party to whom goods or services can be sold and can thus set prices in a way that maximizes its profit regardless of market forces.But there’s no marginal cost of production for software, and given that Apple takes a percentage of in-app purchase revenues and not a fixed fee per purchase, both Apple and developers are incentivized to maximize revenue through appropriate pricing. This re-scoping of the situation blurs some logical lines (both consumers and developers still have choice: Android is larger than iOS!), but even putting that aside, Apple doesn’t qualify as a monopoly within this perspective because Apple doesn’t sell anything — it connects buyers and sellers as a marketplace operator. If Apple enjoyed monopoly pricing power, it wouldn’t be engaged in a slow-motion race to the bottom with a competitor that owns more marketshare than it does.Some proponents of the Apple as monopoly worldview argue here that within the iOS ecosystem, Apple exists as a monopoly because it doesn’t allow for competing stores. If Apple increased its platform fee to 40%, or 50%, what would happen — would all developers simply accept that? And if so: why isn’t it happening? In fact, the opposite is happening: Apple reduced its platform fee for year-2 subscriptions in June 2016 and Google followed suit for Android shortly thereafter in October 2016 (monopoly accusations aren’t leveled at Google over platform fees because Android allows developers to transact directly with users outside of Google Play). Office for mac computersBut a decision like the one that Apple made with Amazon seems unlikely to not cascade out to other developers into a more comprehensive platform policy.
0 Comments
Leave a Reply. |
Details
AuthorLaura ArchivesCategories |